I've no doubt that question has been asked, a lot.

With about 1 month to go, let me help explain what 360|Flex is, and why it may or may not be the conference for you to attend.

We'll start with who probably shouldn't attend.
You're a backend developer, not interested in moving full fledged into UI development. You'd like to build some nice UI's from time to time, but your heart and soul are in CF, PHP, .NET, LISP, COBOL, you name it. While we do offer an integration track, it's only 1/3 of the focus, and it's spread across multiple technologies. It's bummer you'll have to pay more for a conference that is more suited to your goals, and desires, but you'd be wasting your time and money coming to 360|Flex.

You've never written a line of OO code in your life. Our San Jose event had plenty of your type and we had plenty of 101 content aimed at getting non-OO, never seen Flex or ActionScript, developers up to speed. 360|Flex Atlanta however has a more mid level, at least a bit familiar with Flex and AS, 101 track. I'd recommend some Adobe certified training or maybe hit up Total Training (who sponsored our Seattle event) and then come hang out with us next time. (Oh yes, there will be a next time)

Now, why 360|Flex is the conference for you
You're a Flex developer. You eat, sleep and breath Flex and ActionScript. There's no other conference, anywhere, that is only Flex. Sure there's plenty that dabble; have an "RIA track", maybe have some of the same speakers. But they all cost more, hmmm. Less Flex, AIR, AS content, more money. Do the math.

You're a ColdFusion, COBOL, .NET, LISP developer, looking to move more into UI and RIA technologies. You've seen the light, you want in on the fun. Our 101 hands on, plus our session ratings, will help you find the session that is right for you. Whatever your existing Flex skillset, you'll find enough to keep you busy every day.

You're a Flash developer, looking to leave timelines and keyframes behind. Again with the 101s and the session ratings, you'll be able to find the session that best fits your skillset.

You're thinking Flex might be the technology direction your company will want to take. While the 300 level sessions may be over your head, the 100 and 200 sessions will help you see what's possible down the rabbit hole. :) You'll come away knowing one way or another if Flex and AIR are right for your company.

Lastly, you're a developer looking to build desktop apps, screw this RIA webapp stuff. AIR is what makes you tingly. The AIR specific sessions will more than give you what you need. Our speakers are at the forefront of AIR application development. Plus since AIR is MXML, a lot of the other sessions will have relevance for the AIR developer.